April 23 is World Book Day, and at The Wild Detectives we want to make it special. Following a lovely Catalan tradition we’ll be giving a rose with any book purchase over World Book Day weekend.
Those who deal with books are normally drawn to all kinds of legends and traditions and we at the WD are no different. For that reason we would like to honor one of the most beautiful traditions in the world, the day of the Book and the Rose, which coincides with the UNESCO World Book Day, on April 23rd. The tradition originated in Barcelona and consists of the exchange of books and roses between sweethearts, loved ones and colleagues.
But what do the roses have to do with all this then? April 23 is also Sant Jordi (St Georges), a Catalan holiday in which people exchange books and roses –“a rose for love and a book forever.” Apparently, this tradition in which men gave roses to their worshipped ladies dates back to the 15th century. Spain started to celebrate Book Day in 1923 to commemorate Don Quixote’s author, and it looks like at some point over the 20th century both celebrations mixed up at the Catalan plazas where roses and books were being sold everywhere.
So books and roses. Why not? Isn’t it a beautiful thing to do?