Introducing, ‘With Love, ViiV Healthcare’, a new immersive experience that takes attendees on a journey through a series of interactive spaces inspired by ViiV Healthcare’s cultural initiatives that center communities most disproportionately impacted by HIV – all of which are a love letter to community and an invitation to create connections, define our narratives and envision a future – together.
Located at 2700Swiss, in Dallas’ Deep Ellum neighborhood from June 14 - July 1, the space has intentionally been left unfinished so that it can be co-designed with attendees. In this way, it is an ongoing dialogue that all visitors are encouraged to contribute to by adding their story, their images and their aspirations.
Upon arriving, each visitor will receive a customized set of writing tools like chalk, magnets and dry erase markers as well as a “choose your own adventure” road map to explore and contribute to the space. The installation can be explored individually, in groups, or as part of facilitated interactions.
The “With Love, Viiv Healthcare” pop-up experience will be open daily from 12:00p.m. to 5:00p.m. Daily programming – which will include panel discussions and experiential activations – will take place each evening from 5:00p.m. to 8:00p.m. No advance registration is required.
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