The Power of Empathy in Design and Innovation
Most noted for the graphical menu design used across smartphones today, Norm Cox is co-founder and principal of Cox&Hall LLC, a user experience design and visual communication consultancy. Cox began his design career at Xerox’s famed Palo Alto Research Center in the late ‘70s as the visual designer for the Xerox Star, the first commercially produced computer with a graphic user interface. He left Xerox in 1982 and began a consulting career in the emerging field of computer-human interaction and visual communication design. For the past 33 years, he has consulted to scores of international clients and on projects spanning diverse industries and products. For 10 years, he was retained as IBM’s corporate design consultant for UI and UX design. He is named as inventor on 29 patents related to user interface design for Xerox, Sun Microsystems, IBM, and Samsung.
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