After last year’s event was canceled due to the pandemic, the Texas International Beauty and Wellness Expo drew cosmetology professionals to Dallas last weekend to display the industry’s latest innovations.
Organizers displayed the hashtag #20together throughout the expo hall to remind visitors of the event’s legacy of more than 20 years. Kim Shelton, wife of expo co-founder Vincent Shelton, said people are already looking forward to next year’s gathering.
“This wasn’t my vision,” Shelton said. “This was my husband’s vision. I can truly see what he was seeing now.”
1. Barbers faced off in competitions testing their speed, accuracy and agility. With competitors cutting hair up to the last second, judges inspected their results to see who made the cut.
2. At the At Ease Hair and Skin Care exhibit, educator Jade the Blade of Bonham, Texas demonstrated her unique cutting techniques alongside Ozell Graham, the owner of the Fade Shop, a franchise with locations across North Texas.
3. Racing against the clock, Wendy Swoops competed in the Braid and Fade competition. Each stylist had to present a complete look that showcased the skill of braiding hair, including a fade, which involves cutting the hair in a gradient pattern.
4. Attendees sat in on panel discussions about self-care, natural hair care, and overall wellness. Cynthia Page, owner of Twisted Loc Bar, shared her insights during a natural hair care panel.
5. The expo’s kid’s corner hosted an anti-bullying conversation. The Mini Melanin Movement panel uplifted young girls of color, with conversations ranging from studying tips to style.
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