SXSW: Meow Wolf – An Art Phenomenon Inspiring Artists To Work Together And Make Money | Art&Seek

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Meow Wolf – the art and entertainment company based in Santa Fe- has been called “The Insane Art Collective Taking Over the World.”

Click on the player above to listen to my conversation with Sarah Brin.

It’s “House of No Return,” built by local artists with support from “Game of Thrones” creator George R.R. Martin, helped redefine the idea of immersive art experiences. But before the group was an organization with 400 employees and a fundraising fund on par with some tech startups, it was just a group of broke artists hoping to make something special.

Art&Seek caught up with a member of the organization during the 2019 SXSW Conference and Festival to talk about the pop-up art installations they’ve inspired, whether making money is “punk rock,” artsy branding and more. Sarah Brin is a creative producer specializing in play, new media, and accessibility. She currently works as the Digital Storytelling Program Manager at Meow Wolf.