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Lytro cameras at SXSW: Re-focus Those Pix After You Shoot ‘Em.

by Dane Walters 13 Mar 2013 7:44 AM

Lytro cameras allow you to re-focus an image after it has been taken. I got my hands on one during SXSW and was able to take a few test shots. Click around on the images, and experience for yourself.


Experience my Lytro gallery here. 

Lytro cameras were all the rage at SXSW interactive this year.  The company set up shop in a tent near the Austin convention center, and offered a 24 hour loaner camera to anyone wiling to give a copy of their credit card to cover lost or damaged property.  With the cameras starting at $399, this seems reasonable.

Lytro is the first consumer grade, light field camera on the market.  The cameras allow photographers, and viewers of photos, to re-focus an image after it has been taken.

How it works:

A newly announced feature retroactive to all models further processes images, giving the ability to use “perspective shift,”

I was able to get my hands on one of the cameras, and took a few test shots while out scouting locations for Art&Seek and KXT’s On The Road series.

See the gallery here, and click around on the images to try out re-foucs and perspective shift for yourself.