The AT&T Performing Arts Center announced today that Marc Engel has been named the new Director of Entertainment and Event Services. That means he’ll be the person in charge of deciding which shows to book.

Engel comes to the PAC from Bass Performance Hall, where he held a similar position.

Keep reading for the news release:

Programming veteran Marc Engel has joined the AT&T Performing Arts Center as its new Director of Entertainment and Event Services. Engel will be responsible for booking performers, concerts, lectures, events and rentals at the Center’s world class performance venues.

Center President and CEO Mark Weinstein said Engel’s experience will help position the organization for long term success.

“Marc really understands what North Texas wants to see,” said Weinstein. “His background is just what our team needs to continue growing and attracting diverse performers and audiences to the Center.”

Since its opening in October, 2009, the Center has presented a wide and diverse range of performers and events, and has rapidly become a major cultural and tourist destination. Engel says he’s excited to join an organization with so much forward momentum.

“From Fort Worth, I have watched the Center grow from an idea, to a reality, and from reality to a professionally managed arts organization,” says Engel. “I am fortunate to have been given the opportunity to now help make the Center an essential part of the arts and entertainment landscape of Dallas—what an exciting time to join the Center!”

Engel joins the Center with a long track record of success in the entertainment and event industry at centers and venues across the country

Most recently, Engel was Director of Event Services at Bass Performance Hall in Fort Worth. He was also president of Dad Has A Barn Productions, Inc., a consulting firm that helped smaller entertainment firms negotiate deals and contracts with artists and for venues.

From 2002-2003, Engel was the Executive Director of Tulsa Ballet Theatre in Tulsa, Oklahoma and was credited with stabilizing the company’s administration.

From 1999-2001 he was the Executive Director of the Embassy Theatre Foundation in Fort Wayne, Indiana, successfully transforming that organization from a rental hall to an active presenter.

Prior to that, Engel served at the Kravis Center for the Performing Arts in West Palm Beach, Florida and the Tennessee Performing Arts Center in Nashville, TN.

Engel has also been a contributor to IAAM’s Facility Manager Magazine and reviewed books for the American Society of Performing Arts Presenters.