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Artist Formerly Known as Prince to Play Parking Lot Formerly Known as Reunion Arena

by Jerome Weeks 4 Jan 2011 9:56 AM

His Royal Shortness is coming to town for Super Bowl weekend — to play the large parking lot on the southwest corner of downtown that was once Reunion. You’re right: It has to be a charity gala.


The concert evening is called “theEvent” and it’ll be held Feb. 4 — yes, on Super Bowl weekend — in “theEvent Tent Complex” – aka what once was Reunion Arena. The evening will feature, in addition to music by his Purple Fabulousness, “art, food, spirits and more.” Entertainment will also include music from Goss-Michael Foundation winners — and special guests “to be announced.”

The catch is that this is not your usual concert, even for Prince. It’s a fundraiser for the Goss-Michael Foundation. So a single ticket is $1500 — that gets you general admission, open bar and food stations. A “VIP Nest for Six” contribution of $12,000 gets you VIP admission, reserved lounge-style seating for six and a dedicated server. And a “Head Table for Ten” contribution of $25,000 includes VIP admission, stage-side seating for 10 and a dedicated server.

Reservation opportunities are TBA — check in with

The full press release follows.


Media Advisory




WHEN: Friday, February 4, 2011 at 8:00 p.m.

WHERE: theEvent Tent Complex at the site formerly known as Reunion Arena

Reunion Boulevard

Dallas, TX 75207

WHAT: theEvent, is an all-inclusive evening of music and culture with an intimate performance with legendarysongwriter, musician, producer, actor and performer – the one and only Prince, benefitting The Goss-Michael Foundation.

This all-inclusive soiree boasts music, art, food, spirits and more. Along with the rare performance by Prince, entertainment will include music from The Goss-Michael Foundation scholarship winners, guest DJ’s, a silent auction, as well as additional special guests to be announced.

theEvent will be held in Downtown Dallas at the site formerly known as Reunion Arena on Reunion Boulevard in an exclusive custom designed climate-controlled performance tent.

Arts and Culture supporters can experience theEvent with those who are as invested in the community as they are through ticket and table donations benefitting The Goss-Michael Foundation. “One of The Goss-Michael Foundation’s missions has been to encourage the talents of young artists, both visual and performing, through our statewide high school scholarship programs. With the funds raised at this one-of-a-kind event, students will be able to reach for their dreams. Prince is an artist that hundreds of millions of people around the world admire. Our scholarship winners and all of us are honored that Prince has selected The Goss-Michael-Foundation as the beneficiary” says Joyce Goss of The Goss-Michael Foundation

“Single Ticket $1500 Contribution” includes general admission, open bar and food stations.

“VIP Nest for Six $12,000 Contribution” includes VIP admission, reserved lounge style seating for six, dedicated server for drinks and food.

“Head Table for Ten $25,000 Contribution” includes VIP admission, plush stage side seating for 10 and dedicated server for food and bottle service.

Reservation Opportunities to be announced Stay Tuned to

WHO: A music legend, Prince has produced ten platinum albums and thirty Top 40 singles during his career. Prince founded his own recording studio and label, writing, self-producing and playing most, or all, of the instruments on his recordings. He has won seven Grammy™ Awards, a Golden Globe™ and an Academy Award™. In 2004, Prince was inducted into the Rock and Roll Hall of Fame. In that same year Rolling Stone ranked Prince #28 on its list of the 100 Greatest Artists of All Time. According to Robert Larsen in his book, History of Rock and Roll, Prince is “one of the most talented and commercially successful pop musicians of the last 20 years”. On February 4th, 2007, he performed for the Super Bowl XLI Halftime show, called it the greatest Super Bowl performance ever.

About The Goss-Michael Foundation™

The Goss-Michael Foundation, founded by recording artist George Michael and his partner Kenny Goss. is dedicated to contributing to Dallas’ thriving artistic community and enhancing the public’s familiarity and interaction with mid- career and emerging British artists. Through the Foundation, the public is not only able to view the work of internationally renowned artists, but is able to see the relationships that exist between them within the context of the collection. In addition to its stimulating exhibitions, the Foundation has assembled a resource center, providing a library and archive of research materials for the benefit of students, educators and aspiring young artists, as well as a growing scholarship program benefiting Texas high school seniors. Since 2007, over $50,000 in scholarships has been awarded to visual arts and music students enabling them to pursue a higher education in the arts.

  • Bob

    Jerome – Prince dropped the “Artist Formerly Known As….” at least 10 years ago.

  • Jerome Weeks

    I know, I know. I have quite a few of his albums — or actually, my wife does. Giving her a new Prince CD is always a good gift idea.

    But I couldn’t resist the echo with his title and Reunion both being “dropped.”