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Sign, Sign, Everywhere a Sign


by Jerome Weeks 21 Jul 2010 9:22 AM

Unfair Park has posted a tres cool video by filmmaker Andrew Holzschuh, son of Landmark Sign Company’s Dan Holzschuh. Holzshuch pere collects ‘signage’ and his son has assembled some of his vintage, Dallas-area ‘commercial folk art’ into an animated sculpture/video — “The Sign Tree” — that is definitely worth a looky.

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Unfair Park has posted a way-cool video by filmmaker Andrew Holzschuh, a student at the Art Institute of Dallas and son of Landmark Sign Company‘s Dan Holzschuh. Holzshuch pere collects ‘signage’ and his son has assembled some of his vintage, Dallas-area ‘commercial folk art’ into an animated sculpture/slash/video — “The Sign Tree.” Perhaps it’s the  drifting, falling-to-pieces movement, the vintage-’60s look of some of the company logos or the slow, ominous sound of Radiohead, but the whole thing kept reminding me of the great title sequence from Mad Men.

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