Pop Up 310, we hardly knew ye.
Of course, that was by design. Its founders told Art&Seek when it opened in February that the space in the West Village was conceived as a temporary gallery. And now they are making good on their promise.
James Cope, who by day is the Associate Curator of the Goss-Michael Foundation, runs Pop Up 310 with Brian Gibb of The Public Trust. He says by e-mail: “What we noticed is that people in Dallas get board very quickly, and to hold people’s attention it’s almost like you have to create this sense of urgency, like the idea of something only being on view for one night only.”
Can’t argue with that logic. Dallas can be a fickle town, and once the newness wears off, we’re often off to the next new, shiny plaything. So in that respect, Pop Up 310 was brilliantly conceived. Leave ’em wanting more, as they say in the biz. Predetermine your end before the end inevitably comes to you.
That end isn’t quite here yet, though. Your last chance to check out the space is during a closing party on Saturday from 6-10. Cope promises DJs, food, limited-edition T-shirts and more.
So is another pop-up space in the future? If so, Cope’s not saying just yet.
“I don’t really want to say what’s planned for the future. I think people need to get hungry again, and I like the idea of letting people starve for awhile to built up a hunger for something new.”