WHAT’S IN A NAME?: Just when we were getting used to the Dallas Center for the Performing Arts (or DCPA for those in the know), it’s time to get used to a new moniker. The complex will now be known as the AT&T Performing Arts Center. So what do the naming rights cost for a performing arts center? Dallasnews.com asked CEO Mark Nerenhausen, but he wouldn’t provide a figure, saying that the money will help to raise the final $30 million needed to complete the center’s funding. Also part of the deal: AT&T will provide free Wi-Fi throughout much of the Arts District. What will be interesting to watch is what people really call the complex. The American Airlines Center, for example, always retained the corporate name (or at least the AAC), because American owned the naming rights from the beginning. Rangers Ballpark in Arlington, on the other hand, has pretty much always been known as “The Ballpark” – even during the years it was technically named Ameriquest Field. So keep an ear out for what people call The Complex Formerly Known as the Dallas Center for the Performing Arts. I have this feeling “DCPA” is going to stick for a while – it does sort of roll off the tongue. But we’ll see. “AT&TPAC” is kind of a mouthful.

WHAT’S IN A NAME, PART II: This year marks the 20th birthday of the Morton H. Meyerson Symphony Center. But how much do you know about the building’s namesake? Channel 8’s Gary Cogil recently sat down with Meyerson for a walk back in time and a discussion of how the building is holding up. If you haven’t heard the story about how Meyerson’s name became attached to it, definitely watch this one.

I COULD GO FOR AN OSO CLOSO: Congratulations to Denton’s Oso Closo, part of a winning contest entry in Chipotle’s “My Chipotle” contest. The prize includes a $10,000 check – plus, you’ll be able to order the Oso Closo at local Chipotles soon. You can watch the band’s entry at dfw.com. If there’s a band that knows about raising money in unconventional ways, it’s this one. You might remember that back in May, they offered the chance to sing backup on their next album for a small fee.

ETC.: The New York Times spotlights the Dallas Theater Center’s upcoming Give it Up! in its fall theater preview … Of the top 10 selling albums at Good Records, nine are from some band called The Beatles and the 10th is from recent Track by Track guest Danny Balis (quickdfw.com) … The Dallas Wind Symphony’s Carmina Burana – which can be heard again tonight – offers, “all the thrilling sounds you could want.” (dallasnews.com).