My daughter used to have a night shirt that said, over and over, “Can’t sleep, clowns might eat me, can’t sleep, clowns might me.” In the great, time-honored tradition of truly scary clowns (including this guy, the opening robbery of The Dark Knight, all of Shakespeare’s jesters,  and, of course, that sweaty guy at my fifth birthday party) comes this new commercial. It was made by Stink Digital and director Adam Berg, to advertise Phillips’ new 21:9 Cinema TV. The video, “Carousel,” has become one of the hottest virals on the web. Watch it and see why.

But first ask yourself, what would a clown look like without his mask?

Oh, there’s even a “making of” video.