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Dallas’ First-Ever Christian Book Fair Fares Poorly

by Jerome Weeks 24 Mar 2009 8:32 AM

Maybe it was the economy. Maybe it was the state of the book industry. Or maybe it was the marketing strategy. Whatever the reason, the Christian Book Expo drew only 1,500 people to the Convention Center. And a large number of those just came to see  professional atheist Christopher Hitchens debate the faithful.

  • Yeah, I would say bad Marketing. I did not even know about it until the day of and that was only because somebody posted about it on Twitter.