The Dallas Morning News reports online that Jerry Jones, owner of the Dallas Cowboys and builder of the huge new stadium in Arlington that I’ve taken to calling “Jonestown,” is thinking about decorating the place with some art. And maybe even bringing some art-like events to the Dallas Center for the Performing Arts. That way, he”ll spruce up the appeal of the NCAA men’s Final Four tournament, which the $1.1 billion stadium will host in 2014:

Owner Jerry Jones and his family studied great architecture worldwide to prepare for the design of the $1.1 billion stadium. This week, he told Dallas Morning News staff writer Todd Archer that the stadium will bring an artistic aesthetic to the interior of the stadium, too.

“One of the things we wanted to do is involve artwork in this stadium. Contemporary art,” Jones said during a trip to Indianapolis for the annual NFL scouting combine. “We’ll be featuring some of that in places that is about motion and about strength and about a lot of those kinds of things.”

This isn’t the first time the new stadium has been associated with art. In the stadium’s successful bid for the 2014 NCAA men’s Final Four basketball tournament, the new Dallas Center for the Performing Arts was pitched as a major venue for events during that week.

Also, Bill Lively, president and chief executive of the Super Bowl XLV Host Committee, was the chief fundraiser for the new performing arts center, which opens this fall.