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Why Even Movie Companies Need Critics


by Jerome Weeks 3 Oct 2008 8:38 AM

From Variety: Tom Bernard, the veteran co-head of Sony Pictures Classics, has a theory about critics. He believes when critics in key communities are fired by their penny-pinching newspapers, it’s the movies that suffer – especially art movies. He feels he can statistically demonstrate that filmgoers learn to trust certain local critics and that, when […]

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From Variety:

Tom Bernard, the veteran co-head of Sony Pictures Classics, has a theory about critics. He believes when critics in key communities are fired by their penny-pinching newspapers, it’s the movies that suffer – especially art movies. He feels he can statistically demonstrate that filmgoers learn to trust certain local critics and that, when they leave, box office sags.

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