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Lytro cameras at SXSW: Re-focus Those Pix After You Shoot ‘Em.


by Dane Walters 13 Mar 2013 7:44 AM

Lytro cameras allow you to re-focus an image after it has been taken. I got my hands on one during SXSW and was able to take a few test shots. Click around on the images, and experience for yourself.

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Experience my Lytro gallery here. 

Lytro cameras were all the rage at SXSW interactive this year.  The company set up shop in a tent near the Austin convention center, and offered a 24 hour loaner camera to anyone wiling to give a copy of their credit card to cover lost or damaged property.  With the cameras starting at $399, this seems reasonable.

Lytro is the first consumer grade, light field camera on the market.  The cameras allow photographers, and viewers of photos, to re-focus an image after it has been taken.

How it works:

A newly announced feature retroactive to all models further processes images, giving the ability to use “perspective shift,”

http://youtu.be/qHso9uLc8Dg

I was able to get my hands on one of the cameras, and took a few test shots while out scouting locations for Art&Seek and KXT’s On The Road series.

See the gallery here, and click around on the images to try out re-foucs and perspective shift for yourself.

 

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