I'm looking for...

That is

A Sign! … And Another Sign!
by Jerome Weeks 5 May 2011

Nothing says “You’ve made it!” like a flashing electronic sign — especially when you have two of ’em. The AT&T PAC gets its signage up, one along Ross, the other on Woodall Rodgers.


It’s the big time! Nothing says “You’ve made it!” like a flashing electronic sign — just like the big, blinding one along I-30 at the Verizon Theatre in Grand Prairie.

Well, a lot smaller, actually. But there are two of them.

In order for people unfamiliar with Dallas’ Arts District to figure out what’s going on where, the AT&T Performing Arts Center is putting up twin electronic signs that will indicate current and future shows. The first sign went up yesterday at Ross and Leonard — the Wyly’s corner — and it’s already operating. The second is going up today (left) under the solar canopy of the Winspear, along the Woodall Rodgers service drive next to Booker T. Washington. You can just make out the letters AT&T Performing Arts Center, with the tape peeling at the top.

Of course, everything currently advertised on the Ross Avenue sign was coming up at the Winspear — Rock of Ages, Jerry Seinfeld,  The Blind Side Live — and not the Dallas Theater Center, which currently has Cabaret at the Wyly.

But they’re just testing the things, right?