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Superpages.com Center Has a New Name


by Stephen Becker 27 Jan 2011

So long, Superpages.com Center – we hardly knew ya. The performance space in Fair Park (a.k.a Starplex and Smirnoff Music Center) has a new corporate sponsor, Gexa Energy. And with the new sponsor comes a name change, to the Gexa Energy Pavilion.

CTA TBD

So long, Superpages.com Center – we hardly knew ya. The performance space in Fair Park (a.k.a Starplex and Smirnoff Music Center) has a new corporate sponsor, Gexa Energy. And with the new sponsor comes a name change, to the Gexa Energy Pavilion.

By my count, that now makes four names for the facility (Starplex, Smirnoff, Superpages and now Gexa), placing it ahead of the Verizon Theatre (formerly the Nokia Theatre), the AT&T Performing Arts Center (originally the Dallas Center for Performing Arts) and Rangers Ballpark in Arlington (which began life as The Ballpark in Arlington before its brief iteration as Ameriquest Field).

Any I’m leaving out? Drop me a comment.

And keep reading for the news release:

Dallas, TX (January 27, 2011) – Live Nation Entertainment, Inc. (“Live Nation”) (NYSE:LYV) the world’s largest live entertainment company, and Gexa Energy today announced a multi-year sponsorship agreement that gives Gexa Energy naming rights for the downtown Dallas amphitheater previously known as Superpages.com Center. Effective today, the amphitheater will now be called Gexa Energy Pavilion.

Gexa Energy provides electricity service for residential and commercial customers throughout the Metroplex and most areas in Texas.  The retail electric provider entered the Texas deregulated energy market in 2002.

“This investment underscores our commitment of supporting the communities we serve,” notes Victor Howard, Gexa Energy’s senior director, marketing and customer care.  “It is certainly one of the most visible sponsorships our company has undertaken.”

Gexa Energy Pavilion will play host to an array of performers in coming months. Performers in recent years include Roger Waters, Jay-Z, No Doubt, Journey, Tim McGraw, Dave Matthews Band, Radiohead, John Mayer, and Tom Petty & The Heartbreakers. The 2011 line-up will be announced soon.

Opened in 1988, Gexa Energy Pavilion has hosted over 600 concert events for over six million patrons, making it the Metroplex’s premiere and longest running outdoor facility dedicated solely to live concert events. The venue is part of Dallas’ Fair Park complex, which includes museums, an aquarium, gardens, the Cotton Bowl, and hosts the Texas State Fair annually.

“The new agreement expands on our previous sponsor relationship with Gexa Energy,”   said Maureen Ford, Venue Network president at Live Nation.  “Gexa Energy’s commitment to the community and green energy makes this a great fit, enabling them to reach, engage and connect with live music fans and their customers.”

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