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The Conversation: The Arts' Economic Impact


by Stephen Becker 25 Aug 2010

What can arts groups do to build their audiences and make sure that number doesn’t fall again in 2010? Lower ticket prices? Program for a broader audience? Come up with new ways to get the word out about events? Drop us a comment and let’s get the conversation started.

CTA TBD

A weekly question to prompt discussion about the arts.

An economic impact report released late last month by the Business Council for the Arts showed that North Texas arts organizations poured $1 billion into the region’s economy in 2009. But the report also showed that spending by audiences was down 10 percent from 2008.

What can arts groups do to build their audiences and make sure that number doesn’t fall again in 2010? Lower ticket prices? Program for a broader audience? Come up with new ways to get the word out about events?

Drop us a comment and let’s get the conversation started.

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  • Offer lower ticket options like matinee or off nights. People expect to pay a premium for Friday and Saturday night performances, but offering a Tuesday evening at a discount gives everyone the opportunity to support performing arts at a level they can afford.
    Recession economy means that arts organizations have to meet the public half way by making it easier to support them.