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Dallas’ First-Ever Christian Book Fair Fares Poorly


by Jerome Weeks 24 Mar 2009 8:32 AM

Maybe it was the economy. Maybe it was the state of the book industry. Or maybe it was the marketing strategy. Whatever the reason, the Christian Book Expo drew only 1,500 people to the Convention Center. And a large number of those just came to see  professional atheist Christopher Hitchens debate the faithful.
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About Jerome Weeks

Jerome Weeks is the Senior Arts Reporter/Producer for KERA. Previously at The Dallas Morning News, he was the book columnist for 10 years and the drama critic for 10 years before that. His writing has appeared in the San Francisco Chronicle, Salon, Los Angeles Times, Newsday, American Theatre and Men’s Vogue magazines. View more about Jerome Weeks.

COMMENTS

  • Yeah, I would say bad Marketing. I did not even know about it until the day of and that was only because somebody posted about it on Twitter.